Why Choose Serpa?

“One Price, Stress Free Buying”


  • Complimentary 24/7 Emergency Towing Assistance
  • Deal Directly with the Decision Maker
  • Full Disclosure Vehicle Purchase Experience
  • Serpa Loyalty for Repeat Clients



First and foremost, Serpa has introduced ‘One Price, Stress Free Buying” which removes all of the anxiety purchasing a vehicle. We mean what we say and say what we mean. This is based on a 25 + year track record of providing the industry’s best customer service, and developing a reputation that is based on trust, a firm bond between us and our clients who over the years return for additional vehicles and refer friends and family, due to their Serpa experience.

There are many  industry-leading programs that form the 20-point Serpa Advantage, a document proudly displayed in each dealership. One advantage we feel is very strong is the broad availability of services and products across Serpa business units: A Serpa Chrysler customer, purchasing a RAM truck might require a recreational ATV or watercraft or might appreciate the new presence of luxury vehicles from the Serpa Automotive Boutique at the Chrysler store. Boutique customers can take advantage of the many choices, now including the finest Suzuki and Yamaha motorcycles. Rounding out the offerings are our in-house Certified Collision Repair Centre and our financing arm where everyone is approved for all the vehicles we sell. There are exclusive AirMiles® programs, a guaranteed repurchase for new vehicles, 24-hour towing for all customers and no payments for 90 days on all stock pre-owned units. That’s why customers choose the Serpa Automotive Group.